Giving corporate gifts to employees, customers and clients is an on-going tradition in many businesses. However, more than being a way to show appreciation, corporate gifts have also become a business necessity for many reasons. Choosing the right corporate gift will help strengthen business relationships, increase employee motivation, raise brand awareness, and improve customer loyalty.
Here are some corporate gift suggestions that businesses may consider.
Gifts that Clients Can Eat and Share
Edible corporate gifts are still popular among many companies. Edible corporate gift items such as gourmet cookies, chocolates, and candies are ideal as holiday gifts, tokens of appreciation in meetings or promotional giveaways in trade shows and exhibits. Food hampers, fruit baskets and champagne sets are tried and tested gifts especially during the Christmas season.
Edible gifts are highly customizable, allowing businesses to incorporate the company’s logo in the packaging for better recognition and recall. Since edible gifts may be readily consumed, they won’t be at risk of ending up at their client’s bottom drawer, thrift shop, or donation box.
Gifts that Clients Can Display on their Desk or at Home
A terrarium or succulent is ideal for clients who love plants or gardening. Not only will an indoor, miniature plant be an attractive display on an office desk, shelf or at home, it is easy to take care of and maintain.
Another corporate gift idea that clients can use as display is a Himalayan salt lamp. This type of lamp releases ions that help boosts the production of serotonin, the happy chemical found in the brain, which can effectively reduce stress.
Gifts that Clients Can Use During their Workouts
The health-conscious client, fitness enthusiast, or athlete will appreciate wearable technology in the form of fitness bands or smart watches. Fitness tools may also be given to employees to encourage them to stay healthy and boost productivity and morale.
Gifts that Clients Can Use During Leisure Time
Clients who love to travel will appreciate the gift of luxurious soaps, lotions and fragrances. These gift ideas may be packaged in a carrying bag.
Business can also send gift certificates to a restaurant, spa, nail salon or home cleaning service provider. These gift options will provide clients the much-needed pampering and free time they need.
Gifts for Clients who are Tech-Savvy
For clients who are always on-the-go and rely heavily on internet usage, a portable power bank will ensure that they will have their devices charged and available to use. Portable chargers come in many sizes and shapes and some are even as small as the size of a credit card. For high-end clients, a new tablet or phone will make an impressive gift.
Gifts that Clients Can Use in Their Home Kitchen or Bar
Coffee machines that can produce beverages such as espressos, cappuccinos, or lattes will be useful for clients who love to drink coffee. For clients who love wine, a decanter and aerator set is a great option.
As the cliché goes, when it comes to gift-giving, it is the thought that counts. However, as businesses are becoming more competitive, buying corporate gifts should be strategic and personal, in order for businesses to retain their clients or employees.
